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J. Russell Findlay (born 1965) is an American advertising and marketing executive. He is currently the head of marketing at Hiscox, an international specialist insurer. 〔 http://globenewswire.com/news-release/2013/11/19/590940/10058633/en/Hiscox-hires-marketing-veteran-Russell-Findlay-as-Head-of-US-Marketing.html〕 ==Career== Russell Findlay is currently the head of marketing at Hiscox, and was the first chief marketing officer in the history of Major League Soccer.〔http://adage.com/article?article_id=148320 〕〔http://www.nytimes.com/2011/02/14/business/media/14adnewsletter3.html?_r=1&src=busln〕〔http://www.mlssoccer.com/news/article/j-russell-findlay-named-cmo-mls-sum〕 Prior to MLS, Findlay worked for PepsiCo alongside American Advertising Federation Hall of Fame inductee Alan Pottasch. He worked at PepsiCo under Chairmen Roger Enrico, Steven Reinemund and Indra Nooyi. While at PepsiCo, Findlay helped launch SoBe Mr. Green soft drink, Sierra Mist and Sierra Mist Free,〔http://adage.com/article?article_id=148320〕 including helping produce a TV commercial putting soccer greats Freddy Adu and Pele together for the first time.〔http://www.highbeam.com/doc/1G1-114821483.html〕 Findlay also launched Pepsi Max (North America) while at PepsiCo.〔http://www.socceramerica.com/article/41110/findlay-named-chief-marketing-officer.html〕 Findlay started his career at Unilever as a territory sales rep before moving into their brand marketing department.〔http://www.linkedin.com/profile/edit?trk=hb_tab_pro_top〕 He has twice won Effie Award for effective advertising.〔http://www.effie.org/winners/showcase/2004/322〕〔http://www.effie.org/winners/showcase/2008/2643〕 and currently serves as a final round judge in the Effie Award process. Findlay also was named as one of 2014's 30 most influential marketers in the world. 〔http://internationalistoftheyear2014.blogspot.com/p/russell-findlay_18.html〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Russell Findlay」の詳細全文を読む スポンサード リンク
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